Managing three separate companies is never easy, but our client’s service offering had become convoluted through growth. A cluttered range of services, multiple sub-brands and messaging all jostling for attention and struggling to get heard in the cut and thrust of the professional services sector.
Our mission? Merge three sub-brands together in one crystal clear brand, repositioning the business as a fresh, progressive new company.
The business vision was to become the brand of choice for contractors, freelancers and self-employed professionals: the complete service with a diverse range of accountancy products across a huge range of sectors. To start the ball rolling, a new business strategy was developed, with all three sub-brands brought under one brand-shaped umbrella under a new trading name.
After a lot of digging during the research stage, including a communications audit, competitor research, plus interviews with clients, stakeholders and the wider team, we hosted a brand workshop day to draw up a new strategy. Plenty of discussions with clients and prospects told us many accountancy firms were tricky to work with and hard to understand. And as contractors they just wanted to get on with their day job without trying to understand the complexities of taxation.
A clear, simple brand essence inspired an equally simple name: ‘Simplyco’. With the help of a strapline, ‘A life less complicated’, the message really hit home. A brand visualisation based on a clutter-free, stripped-down design style meant we could tell the Simplyco story through their own staff and clients. Put simply, the real people behind the numbers.
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