Studio North lead the way with Trust's brands

Background
Trafford Community Leisure Trust has been established since 2003, to provide facilities for recreation and leisure, and to promote good health and wellbeing throughout the community.

They approached Studio North in September 2003 with a view to us working on a new corporate identity for the Trust. Our reputation from previous work with Serco Leisure and Manchester City Council’s leisure facilities brought us to TCLT’s attention.

But it soon became apparent during our initial meeting that Studio North would be able to lead the way on a much larger scale with how the Trust should present themselves to the community of Trafford.

Solution
Such was the impact made by the new identity, Studio North instantly became heavily involved in the Trust’s ongoing marketing plan, working alongside their Chief Executive and his team, in an ever-developing project that has now run for two and a half years.

Along with the successful new image for the Trust, we also devised and implemented successful brands such as Zest (health & fitness centres), Revive (cafe bars) and Active Trafford (a community leisure scheme), giving an holistic identity across the board. A full media plan, including design for web, marketing and print has now been implemented with excellent results, making TCLT one of the country’s most successful Trusts in terms of marketing.

Visit the website:
http://www.traffordleisure.co.uk

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