Commercial property firm Magnus commission brand refresh

Background
Magnus Property are a privately owned company specializing in the ownership, management and development of commercial buildings. As part of their ambitious plans to grow their property portfolio they recognized the need to update their existing identity and refresh their suite of corporate communications.

Solution
The integral core of the existing identity has been retained but the logotype now sits in clear white space instead of the old block style shape. Our design team felt the old identity was too restrictive for the variety of usage the logo would be subjected to. Colours were refreshed, typefaces standardized and new stationery guidelines set for basic requirements such as letterheads and report covers.

A new corporate brochure and web site have since been developed around the forms of the logo and the company strapline "Property People Places". Relaxed and light hearted photography of the Magnus team is now a key feature of the creative theme as dealing with people in a positive way is a fundamental part of the Magnus philosophy.

The good news since we rebranded Magnus Property is that it seems they are never out of the news with several acquisitions and new developments to report.

Visit the website:
http://www.magnusuk.com

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