Eric Wright Group rebranded by Studio North

Background
We are proud to report that the Studio North creative team have recently rebranded the Eric Wright Group. The Preston based construction firm presented us with the communication challenge of visually aligning all of their companies within the framework of the overall group brand.

Having experienced a period of sustained growth in recent years to become a leader within the building industry, turning over in excess of £150 million per annum, it was inevitable that sections of the business would appear fragmented from one another, so a dose of creative rationalisation was long overdue.

Solution
Working closely with commercial director Andy Lavin and his in-house marketing team, Studio North set about revitalising the corporate identities of the Eric Wright Group and the sub brands. This was the precursor to an exhaustive brand guidelines document being produced and our digital department comprehensively redesigning the group website.

As a result of our creative input there is now a clear visual synergy between the engineering, construction and facilities management businesses as well as Maple Grove Developments, the development part of the group.

Additionally, the group's corporate image has been radically improved and positioned suitably in an increasingly competitive marketplace.

Visit the website
http://www.ericwright.co.uk

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