Moving on up: promotions and hires at Studio North

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We are delighted to announce a couple of significant internal promotions for two of our longstanding colleagues at Waulk Mill as well as a

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Improving website design and UX by going content first

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When planning a project schedule for a website the biggest single factor in delaying a website’s completion date is content. Ultimately a website is

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Our People – Antipodean Andy Shares His Passions

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The success of Studio North is its people. It’s been a while since we checked in with some of team and with a flurry

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How to make your brand an effective storyteller

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Modern brands need to do much more to obtain stakeholder loyalty than ever before. With fast-paced communications, new channels and an ever increasing plethora

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Are you being served? Creating the best customer experience ever

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The biggest consumer gripe is usually poor customer service. In today’s ever demanding world, we’ve become more and more aware of service levels. In

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Creating a strong brief for your marketing agency

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So you’ve got an idea and you need to make it happen? A quick Google of a few design agencies and you’ve got a

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Are you underestimating branding as an employee engagement tool?

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Every business leader wants a strong brand. Why? Higher sales volumes through brand loyalty; more profitable margins through premium charging and talent attraction through

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Caketober charity fun raises £650 for Forever Manchester

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On Friday 30 October Studio North celebrated the end of a fantastic month of Caketober events across Manchester, with a horror themed party. Caketober

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Going the extra mile

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It’s not everyday you really get the opportunity to go over and above for your clients, but when David Luke needed a model aged

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Red Bull Stratos comes to the North

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On Thursday evening, some of the agency team trekked across the Pennines for the exciting VIP launch event of the Red Bull Stratos exhibition

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Studio North scoop two Golds at this year’s Transform Branding Awards

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We are absolutely delighted to have come away with two golds from this year’s Transform Europe Branding Awards thanks to our work on the

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My Virgin experience – A brand promise delivered

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Working with brands all of the time I find myself constantly studying how the organisations I experience in my day-to-day life deliver their brand

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Searching for the Deepest of Bonds.

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“Technology is a glittering lure. But there is the rare occasion when the public can be engaged on a level beyond flash if they

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Studio North supporting AuKids magazine

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We’ve been supporting AuKids magazine for a few months now but perhaps haven’t done much in the way of a formal introduction as to

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User experience testing

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Last week we went to visit Space Interactive Media Labs in Media City. It was my first time down to Media City and was

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A beginner’s first taste of Raspberry Pi – Part one

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This week a colleague and I met with the great guys at UK Fast, who as part of their awesome hospitality gave us both

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Keeping the Consumer Dissatisfied

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Planned Obsolescence  “A policy of producing consumer goods that rapidly become obsolete and so require replacing, achieved by frequent changes in design, termination of

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Has FIFA’s marred reputation damaged the World Cup brand?

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With the World Cup 2014 now underway, all the media attention has once again rightfully turned to the football on display. But in the

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The Uber Brand Experience

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What is Uber? Uber is an American venture-funded startup and transportation network company based in San Francisco, California that makes mobile application software that

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google header

Google.com Search Redesign

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How do you simplify the simple? That’s the task that The Letter Society, a collaborative elite design team, asked themselves. Once a month they they

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A Numbers Game

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I was recently asked to contribute some artwork to a great new website selling sports memorabilia that celebrates the true spirit of sport. By

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Blog status – complete

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Following on from the DPM UK 2014 conference last week I’ve spent some time looking at how our project management team can add value

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Tesla’s Touch Screen Car of the Future, Now, at Yesterday’s Prices!

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The future of UI has evolved another step with the launch of Telsa’s Model S completely realised on board touch screen display. The Model

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Social Media – the clue is in the name

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These days if a consumer brand doesn’t have a social media presence or a website that makes it easy to purchase their products it’s

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Here’s some Manchester business wishes for 2014…

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That Formisimo attracts the sort of investment it most certainly deserves and that will allow Al Mackin (CEO, theEword) and Tom New to take their tech

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Say cheese!

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We all know too well what an awkward family photo looks like and I imagine most of us have experienced the horror of being

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Appleyard Lees website

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Appleyard Lees is a long-established intellectual property firm who provide IP services to the whole of the UK, Europe and the rest of the

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Why networks are like pensions

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I’ve heard a phrase, ‘Network Science’, crop up in conversation more and more this year. Perpetuated primarily by that protagonist of social data and

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A brand is a team effort

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As a Marketer I’m always looking at new ways in which to generate awareness not just for Studio North but for our clients too.

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Love it. Hate it. Just don’t forget it.

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The controversial world of advertising… Blurring the moral lines, or an audience with more readily available opinions than ever? Are ethics (much like Miley

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Why we all should get turned on by technology.

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I attended a MiNetwork event last night where Dave Birss was speaking about innovation in technology and how agencies should be making the most

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The Changing Face of Ancoats

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In the last 12 months I’ve been representing Studio North at the Ancoats Business Forum. The forum is a quarterly meet up of local

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This is the place

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I’ve worked in and around Manchester for nearly 20 years now and it’s very easy to take things for granted and forget what we’ve

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Secret past

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Not everybody knows this, but I have a secret past as a graphic designer. It has left me with a lingering obsession with fonts,

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My Disney experience

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I spend most of my working days thinking about brands. Helping clients create something compelling, unique and true to themselves so they can use

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Effective Branding Image

What makes an effective brand?

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An effective brand isn’t always a brand you want to buy from. We can recognise a successful brand regardless of whether it’s one we

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Does the demise of HMV mean the end of the CD format?

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In 1921 His Masters Voice unveiled its first store on 363 Oxford Street, London. Opened by the classical composer Sir Edward Elgar to an

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Engaging Christmas adverts – class of 2012

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Just over a week to go until Christmas. I’m sure on the tip of many people’s tongues will be the good ol’ favourite line

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kevin bacon Everything everywhere

Everything Everywhere

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EE have bombarded their way onto the radar of UK consumers with their £100million campaign, which aims to re-establish the brand as a key

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Timeless Pieces No1: The Rolling Stones Motif

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These days its customary for every band or artist to have a strong visual identity. From ACDC to One Direction, the need for a

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