Creating a strong brief for your marketing agency

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So you’ve got an idea and you need to make it happen? A quick Google of a few design agencies and you’ve got a

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We’re recruiting : Digital Project Manager

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We’re expanding here at Studio North and looking for a digital project manager to complement our team. The right person for the job needs

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Are you underestimating branding as an employee engagement tool?

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Every business leader wants a strong brand. Why? Higher sales volumes through brand loyalty; more profitable margins through premium charging and talent attraction through

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We’re recruiting : Senior Designer

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We are seeking a senior creative to join the team here at Studio North.  You’ll be comfortable designing for pretty much any medium, though

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We’re recruiting : Business Development Executive

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We’ve created a new position, Business Development Executive in order to capitalise on a successful year for the agency and accelerate growth plans in

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Caketober charity fun raises £650 for Forever Manchester

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On Friday 30 October Studio North celebrated the end of a fantastic month of Caketober events across Manchester, with a horror themed party. Caketober

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We’re recruiting : Digital Marketing Planner

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We’ve created a new position, Digital Marketing Planner in response to a succession of business wins and evolving scope of client engagement. The successful

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Going the extra mile

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It’s not everyday you really get the opportunity to go over and above for your clients, but when David Luke needed a model aged

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Red Bull Stratos comes to the North

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On Thursday evening, some of the agency team trekked across the Pennines for the exciting VIP launch event of the Red Bull Stratos exhibition

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Studio North scoop two Golds at this year’s Transform Branding Awards

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We are absolutely delighted to have come away with two golds from this year’s Transform Europe Branding Awards thanks to our work on the

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NUX3

NUX3 – a user experience review

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NUX3 is the third user experience focused event held by the Northern User Experience community. Rather than a blow by blow review of the

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The Past Was Yours But The Future’s Mine

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The cobbled streets and waterways sitting eastward of Great Ancoats St are the closest link we have to the once glorious Industrial Revolution that

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Winning Sales Academy

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Winning Sales Academy offer apprenticeships to young people keen on a career in sales. The 100/100 Campaign was a challenge they set themselves and

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My Virgin experience – A brand promise delivered

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Working with brands all of the time I find myself constantly studying how the organisations I experience in my day-to-day life deliver their brand

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Searching for the Deepest of Bonds.

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“Technology is a glittering lure. But there is the rare occasion when the public can be engaged on a level beyond flash if they

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Studio North supporting AuKids magazine

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We’ve been supporting AuKids magazine for a few months now but perhaps haven’t done much in the way of a formal introduction as to

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Forever Manchester – This is The Place

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We’ve had the pleasure of working with Mancunian charity Forever Manchester for  almost 9 months now and you know us lot, any excuse to

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How our inherited Lizard Brains can block creativity

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The lizard brain is our old brain that sits at the base of the skull. Evolutionists say it’s been there since we were, funnily

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User experience testing

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Last week we went to visit Space Interactive Media Labs in Media City. It was my first time down to Media City and was

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A beginner’s first taste of Raspberry Pi – Part one

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This week a colleague and I met with the great guys at UK Fast, who as part of their awesome hospitality gave us both

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Gone viral in 60 seconds

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As expected this has been the most social World Cup ever with 32.1 million tweets and 280 million Facebook likes, comments and posts sent

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Keeping the Consumer Dissatisfied

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Planned Obsolescence  “A policy of producing consumer goods that rapidly become obsolete and so require replacing, achieved by frequent changes in design, termination of

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Has FIFA’s marred reputation damaged the World Cup brand?

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With the World Cup 2014 now underway, all the media attention has once again rightfully turned to the football on display. But in the

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The Uber Brand Experience

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What is Uber? Uber is an American venture-funded startup and transportation network company based in San Francisco, California that makes mobile application software that

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google header

Google.com Search Redesign

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How do you simplify the simple? That’s the task that The Letter Society, a collaborative elite design team, asked themselves. Once a month they they

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Risk everything

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The World Cup is coming and with it an abundance of marketing opportunities and sponsorship opportunities. The first advert that grabbed my attention was

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Who’s driving your brand?

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Sometimes I like to use my Blog to have a good old rant…a constructive rant of course! Last night I was battling my way

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How are you doing?

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You’ve got a good reputation, a loyal customer base and you’re making money…life is good. But it’s incredibly easy for brands to get complacent.

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Equity Housing Transformed

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I can’t believe the Transform awards have come around so quickly. It only seemed like 5 minutes ago since we were basking in the

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A Numbers Game

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I was recently asked to contribute some artwork to a great new website selling sports memorabilia that celebrates the true spirit of sport. By

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DPM : UK 2014 – PM Day Out!

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Me, Gary & Stuart were lucky enough to attend this years DPM:UK conference on our very first Project Managers day out! Covering a range

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Blog status – complete

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Following on from the DPM UK 2014 conference last week I’ve spent some time looking at how our project management team can add value

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Under your skin

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As tattoos are becoming more popular than ever ‘Under Your Skin’ have targeted all who are inked, with their new line of skin aftercare

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It’ll be all white!

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White labeling is one of those ‘marketing techniques’ that very rarely gets talked about mainly because it’s always looked on with a bit of

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Tesla’s Touch Screen Car of the Future, Now, at Yesterday’s Prices!

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The future of UI has evolved another step with the launch of Telsa’s Model S completely realised on board touch screen display. The Model

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My week in learnings

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I typically like to write blogs that express my opinion on a current trend or best practise in my industry. This week I have

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Better together

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Customers build an emotional connection with brands whose values align with their own, and there’s now a noticeable trend towards kindred brands forming alliances

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Social Media – the clue is in the name

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These days if a consumer brand doesn’t have a social media presence or a website that makes it easy to purchase their products it’s

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Here’s some Manchester business wishes for 2014…

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That Formisimo attracts the sort of investment it most certainly deserves and that will allow Al Mackin (CEO, theEword) and Tom New to take their tech

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Say cheese!

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We all know too well what an awkward family photo looks like and I imagine most of us have experienced the horror of being

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